Publications

2022

Kim., T., & Read, G. L. (2022). Influencers’ smiles work regardless of product and message. Marketing Intelligence & Planning, 40, 425-440. doi: 10.1108/MIP-10-2021-0349

Lee, M. & Read, G. L. (2022). Exploring emotional and cognitive priming effects in mediated sports using psychophysiological measures: How sport program-induced emotions and ad schema congruity influence effectiveness of advertising. Communication & Sport. Published online. doi: 10.1177/21674795221147526

Read, G. L., Kim, J.*, Lee, Y.*, Sun, S.*, Seo, Y.*, & Brown, K. (2022). Publicity about Athlete Endorsers Affects Responses to Ads via Motivational Activation. Sport Marketing Quarterly. doi: 10.32731/SMQ.312.0622.02

2021

Baldwin-White, A., Read, G. L., Beer, J., & Darville, G. (2021). Harnessing technology to prevent sexual assault on college campuses. Journal of American College Health. doi: 10.1080/07448481.2021.1920605

Read, G. L., Yan, H., Anderson, P. B., Partain, L. P. B., Vaughn, Z., Semivolos, A., Kim, Y., & Gonzales, A. L. (2021). Making stability dependable: Stable cellphone access leads to better health outcomes for those experiencing poverty. Information, Communication and Society. doi: 10.1080/1369118X.2021.1928263

Bailey, R., Read, G. L., Yan, H., Liu, J., Makin, D. A., & Willits, D. (2021). Camera point-of-view exacerbates racial bias in viewers of police use of force videos. Journal of Communication. doi: 10.1093/joc/jqab002

Pittman, M., Read, G. L., & Chen, J. (2021). Changing attitudes on social media: Effects of fear and information in green advertising on non-green consumers. Journal of Current Issues and Research in Advertising. doi:10.1080/10641734.2020.1835755

2020

Read, G. L. & Brown, K. (2020). Brand novelty and publicity about athlete endorsers affect psychological processing of ads. Communication & Sport. doi: 10.1177/2167479520969142

Kim., T.*, & Read, G. L. (2020). Free smiles are worth a lot for social media influencers: The mediating roles of warmth, competence, and admiration. Cyberpsychology, Behavior, and Social Networking. doi: 10.1089/cyber.2020.0323

Read, G. L. (2020). Processing ambiguous social identity: Disclosure of identity and phenotypic prototypicality affect processing and evaluation of persuasive messages. Journal of Communication, 70, 693-720.doi: 10.1093/jov/jqaa024

2019

Read, G. L., Innis, I. J., van Driel, I. I., & Potter, R. F. (2019). Mates or married? Implications of gender composition and physical intimacy on evaluation of images tested for advertising. Communication Research Reports. doi: 10.1080/08824096.2019.1605894

Read, G. L., Partain, L. P. B.*, Vaughn, Z., Semivolos, A., Anderson, P. B., & Gonzales, A. L. (2019). A critical approach to investigating communication practices of marginalized populations using longitudinal field experiments. Communication Methods and Measures. doi: 10.1080/19312458.2019.1572083

    *The first and second author made equal contributions to the manuscript

2018

Read, G. L., van Driel, I. I., & Potter, R. F. (2018). Same-sex couples in advertisements: An investigation of the role of implicit attitudes on cognitive processing and evaluation. Journal of Advertising, 47, 182-197.doi: 10.1080/00913367.2018.1452653

Read, G. L., Lynch, T., & Matthews, N. (2018). Increased cognitive load during video game play reduces rape myth acceptance and hostile sexism after exposure to sexualized female avatars. Sex Roles, 79, 683-698. doi: 10.1007/s11199-018-0905-9

Read, G. L. (2018). Facial Electromyography (EMG). In J. Matthes, C. S. Davis, & R. F. Potter (Eds.), The International Encyclopedia of Communication Research Methods. Hoboken, NJ: Wiley-Blackwell

Read, G. L. & Innis, I. (2018). Electroencephalography (EEG). In J. Matthes, C. S. Davis, & R. F. Potter (Eds.), The International Encyclopedia of Communication Research Methods. Hoboken, NJ: Wiley-Blackwell

2017

Read, G. L., Pavelko, R., & Hwang, H. (2017). Social and evolutionary explanations for face-ism: Facial prominence in female academic profile pictures. Communication Research Reports, 34, 98-105. doi: 10.1080/08824096.2016.1236331

2016

Read, G. L., Ballard, M. E., Emery, L. J., & Bazzini, D. G. (2016). A test of desensitization using facial electromyography: Violent videogames, gender, and affective responding. Computers in Human Behavior, 62, 201-211. doi: 10.1016/j.chb.2016.03.074