People


Principle Investigator

 Dr. Glenna Read

Glenna Read (PhD, Indiana University) is the founder and director of the Brain, Body, and Media Lab. She is an assistant professor of advertising in the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communication at the University of Georgia. Dr. Read’s research focuses on the interactions between media messages and identity with an overarching interest in social, cognitive, affective, and physiological mechanisms. Her central vein of research examines processes underlying responses to identity/representation in media messages. Other research interests include the use of media and communication technology to promote positive health and social outcomes.



 

Lab Researchers

Taeyeon Kim  is the lab manager of the Brain, Body, and Media(BBAM) Lab. She joined the BBAM Lab in Fall 2018. She is a Ph.D. candidate in the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communication at the University of Georgia. Her research takes a psychological approach to the examination of consumer responses to digital media advertising. In particular, her research examines how advertising messages using various spokespersons (i.e., Influencers) affect consumer cognitive and affective responses through social cognition processes.


Sung In Choi  is the lab researcher of the Brain, Body, and Media(BBAM) Lab. She joined the BBAM Lab in Spring 2020. She is a Ph.D. student in the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communication at the University of Georgia. Her research focuses on environmental /health risk communication. Her central vein of research examines the public’s emotional and cognitive responses to risk-related media messages.


Sierra Brown joined the BBAM Lab in Spring 2019


Xuerong Lu joined the BBAM Lab in Fall 2018



Affiliate researcher

Dr. Teresa Lynch

Teresa Lynch (PhD, Indiana University) is Assistant Professor of communication technology in the School of Communication at The Ohio State University. She is the founder and principle investigator of Chronos Laboratory. Her research focuses on interactions between people and media content and technologies with an overarching interest in how social context influences emotion, cognition, and behavior. Dr. Lynch applies interdisciplinary perspectives (i.e. communication science, evolutionary biology, psychology, gender studies) and utilizes both quantitative (e.g. content analysis, survey, experimental) and qualitative (e.g. in-depth interview) methods. Her research, primarily situated in video game contexts, focuses on two topical areas. The first of those examines the information video games share about sex and gender, how players process that information, and whether (and when) those messages influence individual and group level behaviors. The second area examines how people engage with emotional content in video games and how the addition of control in the digital environment influences emotional processes.


Affiliate Labs

https://chronoslaboratory.com/


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