People


Principle Investigator

 Dr. Glenna Read

Glenna Read (PhD, Indiana University) is the founder and director of the Brain, Body, and Media Lab. She is an assistant professor of advertising in the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communication at the University of Georgia. Dr. Read’s research focuses on the interactions between media messages and identity with an overarching interest in social, cognitive, affective, and physiological mechanisms. Her central vein of research examines processes underlying responses to identity/representation in media messages. Other research interests include the use of media and communication technology to promote positive health and social outcomes.


 

Lab Researchers

Sung In Choi (Sung-in) is a lab manager of the Brain, Body, and Media (BBAM) Lab. She joined the BBAM Lab in Spring 2020. She is a Ph.D. student in the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communication at the University of Georgia. Her research focuses on environmental risk and health risk communication. Her central vein of research examines the public’s emotional and cognitive responses to risk-related media messages.


Haley Hatfield is a lab researcher of the BBAM lab and a Ph.D. student in the department of advertising and public relations at the Grady College of Journalism and Mass Communication. Her research primarily explores race-related media effects with an emphasis on whiteness. With a background in digital art (MFA, Louisiana State University), Haley creates virtual experiences coupled with psychophysiological measures to examine cognitive and emotional responses to media. In particular, she is interested in examining attitudes influenced by whiteness with an aim toward more prosocial behaviors and policy change.


Solyee Kim is a lab researcher of the BBAM lab and a Ph.D. candidate in the department of advertising and public relations at the Grady College of Journalism and Mass Communication. Her research centers around the experiences of marginalized communities in public relations and media practices. In particular, she is interested in examining the role of identities and representations in the context of social psychology. 


Xuerong Lu is a lab researcher of the BBAM lab and a PhD candidate of public relations in the Grady College of Journalism and Mass Communication. Her primary research areas focus on how publics respond to competing and conflicting information (e.g., misinformation vs. corrective information) spread on social media in times of public health crisis or risk situations. She is especially interested in examining the social, cognitive, affective, and physiological mechanisms underneath individuals’ crisis information consumption experience, including 1) how they process and act upon crisis information and 2) how their informational decision impacts their responses to organizational crisis communication efforts.


Youngji Seo is a lab researcher of the BBAM Lab since Fall 2018. She is a PhD candidate in the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communication at University of Georgia. Her research interests lie at the unintended effects of persuasive messages in the domains of health and risk communication. In particular, her research focuses on cognitive responses to persuasive messages that are not expected or not predicted by message senders.


Shuoya Sun is a lab researcher of the BBAM lab. She is a Ph.D. student in the Grady College of Journalism and Mass Communication. Her research primarily lies in the media aspects of advertising. She is particularly interested in the effects of media context and contextual factors on responses to digital ads. She also looks at message features from a consumer psychology perspective.


Recent Lab Grads

Taeyeon Kim, PhD’20
Sierra Brown, BA’20


Affiliate researcher

Dr. Teresa Lynch

Teresa Lynch (PhD, Indiana University) is Assistant Professor of communication technology in the School of Communication at The Ohio State University. She is the founder and principle investigator of Chronos Laboratory. Her research focuses on interactions between people and media content and technologies with an overarching interest in how social context influences emotion, cognition, and behavior. Dr. Lynch applies interdisciplinary perspectives (i.e. communication science, evolutionary biology, psychology, gender studies) and utilizes both quantitative (e.g. content analysis, survey, experimental) and qualitative (e.g. in-depth interview) methods. Her research, primarily situated in video game contexts, focuses on two topical areas. The first of those examines the information video games share about sex and gender, how players process that information, and whether (and when) those messages influence individual and group level behaviors. The second area examines how people engage with emotional content in video games and how the addition of control in the digital environment influences emotional processes.


Affiliate Labs

https://chronoslaboratory.com/


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