People


Principle Investigator

 Dr. Glenna Read

Glenna Read (PhD, Indiana University) is the founder and director of the Brain, Body, and Media Lab. She is an assistant professor of advertising in the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communication at the University of Georgia. Dr. Read’s research focuses on the interactions between media messages and identity with an overarching interest in social, cognitive, affective, and physiological mechanisms. Her central vein of research examines processes underlying responses to identity/representation in media messages. Other research interests include the use of media and communication technology to promote positive health and social outcomes.


 

Lab Researchers

Sung In Choi (Sung-in) is a lab manager of the Brain, Body, and Media (BBAM) Lab. She joined the BBAM Lab from Spring 2020. She is a Ph.D. student in the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communication at the University of Georgia. Her research focuses on environmental risk and health risk communication. Her central vein of research examines the public’s emotional and cognitive responses to risk-related media messages.


Jeffrey (Jeff) Duncan is an assistant lab manager of the BBAM Lab and a Ph.D. student in the journalism department at the Grady College of Journalism and Mass Communication. His research focuses on media law, using a mixed methods program of psychophysiological experiments and cultural studies to inform legal analysis and regulation on issues such as social media advertising disclosures, contracts in mobile applications, and video game loot boxes. Prior to attending Grady, Jeff practiced intellectual property and social media law for five years.


Haley Hatfield is a lab researcher of the BBAM lab and a Ph.D. student in the department of advertising and public relations at the Grady College of Journalism and Mass Communication. Her research primarily explores race-related media effects with an emphasis on whiteness. With a background in digital art (MFA, Louisiana State University), Haley creates virtual experiences coupled with psychophysiological measures to examine cognitive and emotional responses to media. In particular, she is interested in examining attitudes influenced by whiteness with an aim toward more prosocial behaviors and policy change.


Solyee Kim is a lab researcher of the BBAM lab and a Ph.D. candidate in the department of advertising and public relations at the Grady College of Journalism and Mass Communication. Her research centers around the experiences of marginalized communities in public relations and media practices. In particular, she is interested in examining the role of identities and representations in the context of social psychology. 


Karen Robayo Sánchez is a lab researcher of the BBAM lab and a Ph.D. student in the department of Advertising and Public Relations at the Grady College of Journalism and Mass Communication. Her research interests are international communication, leadership, gender equality, and intersectionality. In particular, she wants to contribute to bridging the knowledge between the countries of the Americas and other continents through collaborative research and comparative studies that can serve as a contribution of knowledge to both academia and industry.   


Recent Lab Grads

Taeyeon Kim, PhD’20
Xuerong Lu, PhD’22
Youngji Seo, PhD’22
Shuoya Sun, PhD’22

Sierra Brown, BA’20
Skylar Hudson, BA’22


Affiliate researcher

Dr. Teresa Lynch

Teresa Lynch (PhD, Indiana University) is Assistant Professor of communication technology in the School of Communication at The Ohio State University. She is the founder and principle investigator of Chronos Laboratory. Her research focuses on interactions between people and media content and technologies with an overarching interest in how social context influences emotion, cognition, and behavior. Dr. Lynch applies interdisciplinary perspectives (i.e. communication science, evolutionary biology, psychology, gender studies) and utilizes both quantitative (e.g. content analysis, survey, experimental) and qualitative (e.g. in-depth interview) methods. Her research, primarily situated in video game contexts, focuses on two topical areas. The first of those examines the information video games share about sex and gender, how players process that information, and whether (and when) those messages influence individual and group level behaviors. The second area examines how people engage with emotional content in video games and how the addition of control in the digital environment influences emotional processes.


Affiliate Labs

https://chronoslaboratory.com/


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