Current Projects

Ads as advocacy

Sierra Brown (undergraduate CURO student), Xuerong Lu (PhD student), and Glenna Read

  • Brown, S. (to be presented in 2020). #AdsAsAdvocacy: Exploring the relationship between brands’ pro-LGBTQ social media posts and consumer behavior. UGA Center for Undergraduate Research Opportunities (CURO) Symposium. Athens, GA.

Social Cognition and Influencers

Taeyeon Kim (PhD student) and Glenna Read

  • Kim, T., & Read, G. L. (to be presented in 2020). Effect of social cognition on influencer advertising: From the perspective of Stereotype Content Model (SCM) ad Behaviors from the Interpersonal Affect and Stereotypes (BIAS) Map. American Academy of Advertising. San Diego, CA.